The first seventeen years of the 21st century, have been ones of expeditious and unprecedented technological advancements: from social media interconnectedness, and text message marketing, to the digitization of our lifestyles and the conducting of commerce via the Internet (instead of physical, interpersonal, interactions).
This is the millennium of the digital revolution.
On the other hand, within the political landscape, we saw President Obama capitalize on the sophistication of social media, which played a pivotal role in his victory in the 2008 election, and again in his re-election in 2012. We’ve seen the creation of viral sensations via the Internet and various people like Mark Zuckerberg, Bill Gates, Steve Jobs, Jeff Bezos and many others, from multiple sectors of society, generate billions from their computers, software, phones, and tablets.
Additionally, we have noticed the politicization of a lot of millennials through the utilization of the internet; where progressive outlets like Vice inculcate and propagate their liberal oriented ideals of fairness, government regulation, redistribution, socialism and other ideals that are paradoxical to freedom for the masses.
The age of the hash tag has lead to the augmentation of liberal and leftist ideologies which, in actuality, are deprivations to freedom globally.
The cliché is that libertarians lack the skill of marketing. However, libertarianism has been around since the Enlightenment era three centuries ago, only under the designation of classical liberalism.
It was the guerilla marketing of socialism, Marxism, communism, populism and progressivism that caused the popularity and acceptability of these ideologies throughout out the United States.
If libertarianism is going to prevail in this century, then libertarians will have to maintain the ideal of individualism as an ideology, as well as add the concomitant factors of synergy and cohesion to enhance the marketability so others will be drawn to this way of thinking.
A lot of people believe that government regulations and interventions are altruistic and deregulation and economic freedom are unjust.
So, libertarians need to promote the benefits and incentives of embracing this perspective and show how this will benefit all individuals, when compared to progressivism, in creating opportunities of freedom and fairness.
Libertarians may have to affiliate themselves with celebrities, like how Hillary Clinton and Barack Obama did during their campaigns, because the laws of association and affiliation are extremely important if the liberty movement wants to proselytize more people towards our ideals. In order for the libertarian movement to grow globally we will need to reevaluate ourselves. We need to not be as condescending and degrading to the ideologies of progressivism, socialism, and even welfare statism, and move strategically so that various influential figures, throughout society, can help promote the doctrines of libertarianism.
The end of this century could look promising for the posterity of the world. The liberty movement has a lot of potentiality to grow immensely, but it is time to not just focus on scholarship and exclusivity, but to focus on marketing so that liberty can prevail; both in the middle, and later parts of this century, and beyond.
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